Ask anyone in your organisation, “What is your Product?” How many different answers do you think you will get?
If you are building furniture for restaurants, air fresheners for cars or many other physical products, the answer people provide will probably be the same.
But what if your product is digital? We guess that the answer to this question will yield many answers, some thought-provoking, some less so, but all divergent.
Creating a simple and shared understanding of your product is key to connecting the work every team does to the needs of your product’s customers or users.
- Your product should solve a problem.
- Your product should be competitive.
- Your product should be usable.
POEM offers a structured approach with workshops, guidance, and expertise to help your organisation define your digital product in a purposeful , compelling, and clear way. This process aligns product success with the organizational purpose and values to help you be better than the competition.